moley robotics
the world’s first robotic kitchen - a fully functional robot with the skill and flair of a master chef.
the challenge: moley is one of the most ambitious projects and businesses currently anywhere in the world. the intention for the company was to create a website that matched that ambition, but found a way to communicate it to the masses.
the solution: we focused on delivering a design that was minimalist, told the story of the brand and informed the consumer of the vision for the future. the website followed a defined narrative, one which guided the users learning. the intent was to provide sequential and digestible information to users when it became necessary.
