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moley robotics

the world’s first robotic kitchen - a fully functional robot with the skill and flair of a master chef.

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the challenge: moley is one of the most ambitious projects and businesses currently anywhere in the world. the intention for the company was to create a website that matched that ambition, but found a way to communicate it to the masses.

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the solution: we focused on delivering a design that was minimalist, told the story of the brand and informed the consumer of the vision for the future. the website followed a defined narrative, one which guided the users learning. the intent was to provide sequential and digestible information to users when it became necessary.

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more work